Where with text message the reminder would say, respond CHANGE or CONFIRM - which is a little clunky.ģ. They might have an advantage over SMS too because with FB Messenger you can send buttons such as - confirm/change appointment etc. Traditionally these reminders have sent via SMS, but this is an area where FAcebook Messenger might be trying to encroach. Maybe this is a little more interesting than the transactional stuff, but still pretty simple. An example is that my dentist reminds me about an appointment. A close cousin to transactional messages are reminder messages. These cases will mostly rely on SMS because the company has your phone number and they can just send out a text.Ģ. These are pretty boring, but super useful. Transactional - 2FA, text to confirm a purchase or redemption, or a bank texting about transfer or deposit. Generally, the messaging use case would be something that the organization is already doing via email, phone call or mail and for any number of reasons it makes sense to add messaging or use messaging instead of the other channel. There are a million answers here because messaging is a comunication channel. What is messaging used more most frequently and how does that differ across platforms (SMS, Facebook, What's App etc)? if you're listening and want me to talk about something, let me know. On today's show I'm going to give my opinion on a few questions that a listener had. So for everyone that has messaged in or emailed thank you. This engagement has been pretty incredible and it's really rewarding. That audience would grow, but I've never really cared about the number of downloads - I've cared more about engagement from the people listening. This is a pretty niche podcast and when I started it I thought that maybe there is a thousand people in the world that might be interested in this stuff.
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